Strategy, Branding, Website Development, Content Development, Copywriting
Naked Bar Naturals came to MindSurf originally for a new website. At that time, the North Carolina company name was “Pretty Baby Naturals.” Owners Teresa & Jade Ross purchased the 30-year old company three years before and wanted a different look. In the course of discussions, they decided that they wanted to go forward with their desire for a totally new brand for their company… including a new company name, look & feel, logo, website, product labels, etc.
They commissioned MindSurf to rename the company, develop a new brand, logo, product label look & feel, and custom e-commerce website. After much strategy, NAKED BAR NATURALS was born! First came the LOGO & BRANDING… then, the new LABEL design.
In strategy sessions for the brand-new website, MindSurf came up with two very important ideas to expand their revenue beyond the already established online retail sales.
Basically, MindSurf built a wonderful website from the ground up…, design, copywriting, programming. Further, clients hired a local photographer for product photography.
We’re proud to have been chosen to create a new future for Naked Bar Naturals and thank Teresa and Jade for their faith in MindSurf.