NAKED BAR NATURALS –
BRANDING, WEBSITE, WRITING
Skills Used
Strategy, Branding, Website Development, Content Development, Copywriting
PROJECT URL
About This Project
Naked Bar Naturals came to MindSurf originally for a new website. At that time, the North Carolina company name was “Pretty Baby Naturals.” Owners Teresa & Jade Ross purchased the 30-year old company three years before and wanted a different look. In the course of discussions, they decided that they wanted to go forward with their desire for a totally new brand for their company… including a new company name, look & feel, logo, website, product labels, etc.
They commissioned MindSurf to rename the company, develop a new brand, logo, product label look & feel, and custom e-commerce website. After much strategy, NAKED BAR NATURALS was born! First came the LOGO & BRANDING… then, the new LABEL design.
In strategy sessions for the brand-new website, MindSurf came up with two very important ideas to expand their revenue beyond the already established online retail sales.
- Following a pre-existing business model, MindSurf developed a wholesale section in the website for the retail stores caring Naked Bar Naturals products. This will enable the company to automate these sales and payments, funneling them through their website rather than taking all orders by phone and fax.
- We created a subscription program for the website that allows auto-ship orders of all products. We expect this website feature to increase their revenue as people don’t have to run out of product. All pre-determined orders are automatically renewed through the website and shipped directly to their front-door.
Basically, MindSurf built a wonderful website from the ground up…, design, copywriting, programming. Further, clients hired a local photographer for product photography.
We’re proud to have been chosen to create a new future for Naked Bar Naturals and thank Teresa and Jade for their faith in MindSurf.