MindSurf developed this website as a showcase for a forward-thinking medical practice as their main marketing tool. Not only does the site tell the story of the Practice, but it is intended to be a resource library for encouraging repeat visitors. In addition to site development, MindSurf wrote all website copy, including all the articles in the Reading Room, making this a very “copy-rich” site. It includes an e-commerce store and search feature. Even the domain name, “ObGynDocLA.com” attracts more audience.